Support for Sony DVD Format

Blue-ray it is. And to make it even more of a staple, studios left and right are throwing their support behind the DVD format.

In a widely expected move, Warner Brothers Entertainment said yesterday that it would produce high-definition DVD’s in the Blu-ray format championed by Sony in addition to the standard being promoted by Toshiba and a rival group.

The move by Warner, a unit of Time Warner, comes nearly three weeks after Paramount Pictures made a similar announcement. Universal Studios, the third studio that agreed to make movies in Toshiba’s format, is expected to follow.

“Making our content available to as many consumers as possible is our goal for doing this,” said Marsha King, the executive vice president for new business development at Warner Home Video.

Ms. King said Warner joined because her company felt assured that the copy protection software and other technology it preferred would be included in the Blu-ray format. [Read the rest]

[tags]hd-dvd,dvd,movies,film,blue-ray,universal studios,paramount pictures[/tags]