Holy cow! I never thought that Dell might be missing their revenue expectations from any quarter, much less this last one.

Dell (Profile, Products, Articles) continued to run a very profitable business, at least for the PC industry, in its most recent operating period. However, the company fell short of analyst estimates for second-quarter revenue, citing a decrease in average selling prices, Dell announced Thursday.

Second-quarter revenue was $13.4 billion, up 15 percent from revenue of $11.7 billion last year but lower than analyst estimates of $13.7 billion in revenue, as polled by Thomson First Call.

Dell had lower average selling prices during the quarter than it had hoped for, said Kevin Rollins, Dell’s chief executive officer, in a press release Thursday. The company focused on profitability to hit its earnings per share guidance, he said. [Read the rest]