Boy, did I see this coming! Looks like AMD is not taking Intel’s latest actions laying down. Unfortunately I am not convinced that there is much they can do about it.

Chipmaker Advanced Micro Devices has sued Intel in a broad-ranging 48-page complaint accusing its rival of using illegal scare tactics and coercion to keep computer manufacturers from using AMD processors. AMD cited 38 companies in its lawsuit that it claims were bullied by market leader Intel.

AMD’s case follows an antitrust ruling in Japan where Intel was found to have coerced one OEM into agreeing to purchase all of its CPUs from Intel, while another was mandated with an Intel-imposed quota of 10 percent non-Intel purchases.

A key issue in the AMD case could be the rebates Intel offers computer makers who agree to use its chips exclusively. Such marketing subsidies have become commonplace in the technology industry, but AMD says the practice is illegal for monopolists like Intel.

In order to make its case, AMD plans to seek subpoenas to obtain private e-mails between its customers and Intel. AMD will also ask customers to testify on its behalf. [Read the rest]