Forget practical when you can get funky! Perhaps this should be the slogan for this latest external hard drive designed to make people go ‘WOW’!

Case modders, gamers, DJs, or anyone with a love of the extreme will appreciate this jazzy new light-up external hard drive with customizable color settings. Pick your favorite color on this external drive or switch to kaleidoscope mode for eye-catching fun. High capacity, lightning fast performance, and WD’s legendary quality make this a serious storage device too. With a 320 GB capacity you’ll have plenty of room to safely store your favorite MP3s, movies, photos, and games.”

Western Digital unveiled this sweet and exceptional external hard drive at E3 last week. It looks like a nice idea, although Western Digital could have improved upon their design of the case somewhat. It doesn’t exactly beat the Porsche designed external cases. [Get the links]