Now this could be pretty cool. While the PSP is a bit pricey, being able to play iTunes on it is certainly going to add some real value to the device is that is what the gamer is truly looking for.

Infomation Appliance Associates (IAA) said Wednesday that it has ported its PocketMac software to the Sony PSP handheld game console, allowing users to sync their OS X address books, view their iPhotos, or listen to their iTunes playlists on the PSP, which is quickly becoming a platform for third-party software development.

In addition to the exploit allowing users to browse the Web from their PSP, a group of developers is being organized to port a version of the Linux operating system to the console.

The software, available for download for just $9.95 from the IAA web site, uses either a standard USB cable or a Sony Memory Stick flash card to load the software, videos, and music.

A user’s contact information is saved as an image file onto the PSP, allowing the user to save and port the information to the console. The software supports both Microsoft Entourage and the Apple OS X contact system.

The software works with the iPod playlist but does not decode files encoded in the AAC format, according to Tim Goggin, vice president of marketing for the company. “Basically we sync the music behind it,” he said. “There’s no iTunes built on the PSP. We want to avoid the issue of copyrighted music; it’s not a hassle we really want to go into.” [Read the rest]