Personally, I think the solution that Sony is working toward is the best one regarding Blueray and HD-DVD. To actually bring them together in place of them fighting to the death is going to be so much more cost effective let alone, more time efficient as well.

After more than a year of touting Blu-ray Disc as the best technology to replace DVD for storing high-definition video, a top executive at Sony, one of Blu-ray’s major backers, has opened the door to the possibility of unifying the format with its arch rival, HD-DVD.

“Listening to the voice of the consumers, having two rival formats is disappointing and we haven’t totally given up on the possibility of integration or compromise,” Ryoji Chubachi, Sony’s president-elect, said at a news conference Thursday in which he discussed the company’s performance and future strategy.

The statement may surprise backers of the rival camps, who have assembled consortiums of major electronics companies, disc makers, and Hollywood studios to promote the formats in a battle that echoes one fought a quarter of a century ago between Betamax and VHS.

HD-DVD backers, which include NEC and Toshiba, say HD-DVDs can be produced for about the same price as DVDs and are backward-compatible with DVDs and CDs, making the format more convenient for both consumers and the industry. HD-DVD movie titles, PC drives, and players are all due out by the end of the year.

Sony has steadfastly promoted Blu-ray as a technology that has greater capacity, saying this makes the format more useful because more content can be stored on a disc. The technology also has wider support in the technology industry, although release dates for movie titles have not yet been announced.