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WD Enters Miniature Hard Drive Market

Well it’s about time! BrightHand is reporting that Western Digital has officially entered the miniature hard drive market. And not a moment too soon either as these hard drives become more and more common place in such devices as mobile music players and digital video cameras.

Serving a rapidly expanding base of customers for mass storage, Western Digital Corp. announced today that the company will enter the market for miniature hard drives with a family of 1-inch drives that enable a variety of handheld consumer devices, which are experiencing explosive demand.

An increasing number of current applications, such as MP3 players, PDAs, digital still cameras and digital video cameras, rely on 1-inch hard drives. Newly available and future products enabled by innovations in rotating magnetic storage, such as 1-inch drives, have driven demand in the quickly developing market segment that includes combination digital video/still cameras and cell phones.

“The sub-2.5-inch markets, mostly driven by massive demand for MP3 players and, in the future, by multi-function mobile phones, will be the most explosive growth areas for hard drives,” said John Monroe, a research vice president at Gartner. “We are witnessing a global cultural revolution in portable digital entertainment. Hard-drive enabled MP3 players are already becoming ubiquitous, and by 2008, at least 8 percent of mobile phones could contain a hard drive. These are enormous new markets. It now seems likely that 1-inch hard drive shipments exceeded 8 million units in 2004, up from only 903,000 units in 2003. The compound annual growth rate for 1-inch hard drives should exceed 85 percent through 2008.”

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