This kills me. Gizmodo reports that Mattel has come out with a digital media player designed specifically for kids. As neat as this sounds, I doubt that it carries a kids sized price tag. To me, it appears to be just another marketing ploy to get kids into the music rage just in time of Christmas and the other holidays.

Now I’m going to presume that if you’re a Gizmodo reader who also has sired those mewling, soft-skulled futures-of-our-species that marketing drones call “kidz” that you have enough presence of mind to completely pass over Mattel’s new “Juice Box” media player for children. The Juice Box is totally another attempt to befuddle over-protective parents who don’t know if their children are ready for a “real media player” into purchasing a closed-format box that keeps all the revenues in Mattel’s hands.