With the battle between HD DVD and Blu-ray Disc continuing the raging battle for supremacy, recent reports seem to be indicating that Blu-ray could be taking the lead. I read an article from MacCentral stating that JVC has just jumped onto the Blu-Ray bandwagon.

The Blu-ray Disc Association (BDA) is the group responsible for promoting the Blu-ray Disc optical disc format, which is being positioned as a successor to current DVD discs for high-definition video content. In this area it faces competition from a rival format called HD-DVD (High Definition/High Density-DVD).

While its membership is new, JVC’s support for Blu-ray Disc has been known for a long time. It was among the first Japanese companies to show a prototype Blu-ray Disc player in 2002 and has continued to show prototypes based on the system at Japanese trade shows since then.