There has been an announcement by Sonnet that they are releasing their new USB thumb drives with improved performance. This is fine, but most USB thumb drives are pretty decent for the most part. Why was their need to improve their performance? It is not like they are USB External Hard Drives, right?

Sonnet Technologies today announced price cuts and improved performance on its Piccolo line of USB flash drives. Piccolo is now USB 2.0 Hi-Speed compatible (backward compatible with USB 1.1), offering faster data transfer rates with a USB 2.0 port-equipped computers.The Piccolo 256MB is now priced at US$49.95 (was $99.95), while the Piccolo 512MB is now priced at $99.95 (was $179.95).