Windows Mobile in trouble?
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With the announcement that Samsung and Sony Ericsson have decided to drop Windows Mobile in favor of Android, and the rumors about Dell looking at buying Palm in order to get access to their new web based OS, it looks more and more as though the traditional smart phone makers are moving away from Windows Mobile altogether. All of the smartphone makers were caught off guard when Apple released the iPhone and they all have been struggling to catch up ever since. Almost all of the cell phone makers have touch screen smart phones now and the main emphasis seems to be on matching the iPhone’s operating system. Google’s Android and Palm’s Pre operating systems seem to be the closest at this point with Microsoft’s Windows Mobile lagging far behind. It might not be worth it for a company to stay with Microsoft while they try and figure out their operating system. Major companies have already dropped Windows Mobile and there is little excitement for it. Unless something drastic changes and Windows Mobile 7 turns out to be wildly better than Android and Apple’s iPhone operating system, Microsoft may find themselves out of the smart phone market soon.
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Игорь
March 22nd, 2009
at 1:03pm
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With the announcement that Samsung and Sony Ericsson have decided to drop Windows Mobile in favor of Android, and the rumors about Dell[...]…
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Tim
September 28th, 2009
at 7:28am
In order to cut costs, Microsoft has stopped the practice of reimbursing eligible employees for mobile phones. Under the prior plan, the phone could not be a smart phone other than an Windows Mobile device.
The prior plan enabled many employees to purchase a Windows Mobile device costing upward of $300.00. Now lacking this enabler and considering that it’s their money, many employees are flocking to iPhone for the simple reason that it is the better (and cooler) device (even with the lack of multiple carriers). One such person was caught taking a picture of Steve B at the company meeting in September, Mr. Ballmer pretended to step on the poor guy’s iPhone and keep it until the end of the event.
In defense of Microsoft, the possible failure of Windows Mobile is a collaborative effort that includes the Teleco companies and phone manufactures. These companies just slowed innovation and increased cost by adding its own redundant/worthless services and features.
Yes Virginia, Windows Mobile is in trouble but there is hope if Microsoft follows a simple three step plan:
1. Leverage the Zune-HD platform – Here’s is a platform and online service that can compete. However, keep it simple stupid – bar any “experts” from making any design decisions leading to 30+ sub-par phones instead of a few really good ones.
2. Start with a single trusted carrier and own the platform – Recognize that these guys sell minutes - not phones or services!
3. Market effectively – Simply building a better (or just as good) platform still requires effective marketing. Be creative and focused with your advertising and don’t hide the Zune from the public. It has gotten much better; just keep on doing the right things.