Nick Welch To Give Insight On In-Game Advertising At GCDC
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The GC Developers Conference (GCDC), today announced that Nick Welch, EMEA business development manager for Massive Inc., will speak about Dynamic In-Game Advertising (DIGA) at this year’s event. Under the title, "Investigating the factors that contribute to DIGA dollar success in video games," he will highlight key guidelines for a successful evaluation of DIGA placement. [...]
