MySpace, the world’s most popular social network, today announced a partnership with Oberon Media, the world’s leading multi-platform casual-games company, to create a new gaming channel on MySpace. MySpace Games will enable users to choose from hundreds of award winning online casual games to play with friends in the community as well as empower users to add and virally share games through their personal profiles pages. MySpace Games will launch in early 2008.

Through the partnership, MySpace users will be able to add games to their profile pages from Oberon’s extensive portfolio of stellar casual titles, allowing them to play and socialize with friends through their favorite casual games. All games will be available to play online free of charge to MySpace users. Players will be able to challenge friends to multi-player games, invite them to play the same single player game, or socialize via chat services within the game.

"Bringing entertainment in the form of fun, social, casual games will enhance our user experience," said Amit Kapur, VP of Business Development for MySpace. "Our goal is to provide our members with an easy way to play with their friends and give them with additional ways to interact."

Tal Kerret, Co-Founder and Chairman of Oberon Media commented: "We’re very excited to be partnering with MySpace to provide the best social networking casual games experience to its growing audience. Our white label casual gaming solution is allowing us to create a customized games platform that delivers a great experience to MySpace users. We’re looking forward to responding to users’ needs and to involving the best game developers to create the greatest online entertainment experience. The opportunity to give MySpace users the chance to share the fun and socialize within this rapidly growing media segment is thrilling."

Further community initiatives resulting from the partnership will be announced in early 2008.

Tags: myspace, myspace games