Tune in tonight to ESPN’s SportsCenter at 8pm PST/ 11:00 pm EST for a sports program packed with an Xbox 360 punch. As the sole advertiser during this special edition of SportsCenter, Microsoft will air a total of seven minutes of national commercial time with compelling Xbox 360 ads such as Cops and Robbers and Mad World.

Microsoft and ESPN also kick off The Ultimate Xbox 360 Entertainment Experience, a three week online sweepstakes with entry through this site. Viewers will be asked five questions about the commercial spots. If they get three or more correct, they will automatically be entered in the sweepstakes.

Once entered into the sweepstakes, people will have the opportunity to win a variety of prizes, including a free trip to Bristol, Connecticut to visit the set of ESPN’s SportsCenter. Additional prizes include Xbox 360 videogame and entertainment systems, an assortment of Xbox 360 games, and Xbox 360 accessories. The sweepstakes runs until December 18.

Tags: espn, xbox 360, sportscenter, cops and robbers, mad world