CDC villifies games, gamers

Normally I am not all that into what any body of government has to say. However in this case, I tend to agree. Perhaps all of us are spending too much time in front of our PCs these days and not enough outside.

The Centers for Disease Control, which is located just a few clicks down the road from where I live, has a new ad campaign to encourage more active lifestyles. As printed in AdCritic, one of these ads depicts a bunch of overweight baseballers in stained uniforms idle and cookout on a sullied, overgrown infield. The image is intricately created to resemble an in-game render; for example, the stands are simple primitives with textures to make them appear to have seats. The ad (and presumably the campaign) tagline reads, “Give your thumbs a rest. Play for real.” Click the thumbnail at top right to see a larger version. AdCritic doesn’t tell us much about the campaign, save that Saatchi & Saatchi NY is running it. I’m assuming this is a print/outdoor ad that might find its way into magazines or billboards. Source: Water Cooler Games

[tags]cdc,centers for disease control,adcritic,overweight baseballers[/tags]