Speaking for myself, it kills me to hear ATARI having such financial struggles. Not only did that name provide for my first gaming console back in the 70’s, they did so with such flair…

ATARI, the company which became the first giant of the video games industry, today warned there was “substantial doubt” about its ability to continue as a going concern.

The firm, whose shares fell by more than two-thirds in the past year, also reported an unexpected quarterly loss, and said finance boss Diane Baker had resigned to pursue other opportunities.

Atari, which created a sensation with its “Pong” arcade game in the 1970s, has been working to revive its business at the same time that a move to new console technology is denting overall industry sales. [Read the rest]

[tags]atari,gaming console,pong,quarterly loss[/tags]