Video games driving music sales
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You really should not be surprised to see this statement surface again. After all, this time it is from the land down under and not just the US.
Music scout Tim Riley hopes to discover the next Fat Joe — but has no intention of giving him a record deal.
If Riley finds the right Latino hip-hop sound — something close to the platinum-selling rap star himself — he’ll sign the act straight away, for the third video game in the hit True Crime series.
”If everything lines up it’s an amazing opportunity for an artist,” he said. Riley has already helped launch several new groups in his job as worldwide music executive for U.S.-based game maker Activision Inc. [Read the rest]
Tags: activision, video games, music scout, latino hip-hop
