The Xbox 360 And Japanese Nationalism

Honestly, I feel that part of the reason the Xbox did not do so hot in Japan may stem from the different gaming interests. I mean, we may be looking for different points of value.

There has been a lot of coverage recently about the failure of the Japanese Xbox 360. And those reports are very true. It is one of the weakest system launches in Japanese history, only topped perhaps by the Japanese launch of the Atari Jaguar. In my town there is only 1 game store that carries the 360. They were given 12 launch units by Microsoft and at the end of launch day they had sold only 1, and that was to one of the employees.

These articles are, of course, making the rounds of gaming sites. The comments I read on these sites often make me sick to my stomach. People are saying that the Xbox is not selling because the Japanese people are Xenophobic and will never buy foreign electronics. I have even read a few comments that say and I quote “Those Japs would never buy an American game system because they are still bitter about Hiroshima”. [Read the rest]