Ok, the Xbox 360 is really cool, no arguing this. But seriously, a car with one installed??

Nissan Motor Co. plans to unveil a concept sports car equipped with Microsoft Corp.’s Xbox 360 video-game system, as the automaker looks for ways to attract young buyers.

The Urge has a flip-down, seven-inch monitor so parked motorists can play Project Gotham Racing 3, a car-racing game, the two companies said Wednesday. The Urge’s steering wheel, gasoline pedal and brake pedal can control the game’s virtual cars. The system doesn’t operate unless the car is parked, said Fred Standish, a spokesman for Nissan.

Nissan, along with Toyota Motor Corp. and Honda Motor Co., next year will introduce small cars costing less than $15,000. Nissan’s Versa, Toyota’s Yaris and Honda’s Fit are designed and equipped to appeal to buyers in their 20s and early 30s. Some features of the Urge, which Nissan doesn’t plan to produce and sell, may be used in a youth-oriented sports car, Standish said. [Read the rest]