Gizmondo Europe Ltd subsidiaries of Jacksonville, Florida-based Tiger Telematics Inc (OTC: TGTL , OTC: TGTL.PK) has appointed leading brand innovators and marketeers, ID Agency, to spearhead marketing activities for the forthcoming Gizmondo multi-entertainment handheld’s launch in North America.

California-based ID Agency has successfully represented and consulted for a diverse range of global clientele ranging from Michelin to EA Sports. Using their highly stylised and multifaceted approach to product launches, ID Agency will be delivering a $30million marketing campaign via traditional and guerrilla channels that will communicate every aspect of this uniquely featured and extremely powerful entrant into mobile entertainment and communication market. “Our team is very excited to introduce this product to the US market, never before has one hand held device stepped up to this level. Consumers can expect a creative marketing campaign that encompasses all the great features of the Gizmondo with an American twist. ” Michael Ballard - Creative Director The id Agency.

Part of ID Agency’s remit will include a new marketing retail initiative unveiled today, namely, an armada of 50 mall kiosks which will feature prominently in premium shopping locations across North America. The initial 12 opening cities are: Atlanta, Boston, Dallas, Miami, Fort Lauderdale, Las Vegas, Chicago, Seattle and four prime locations in Los Angeles. Traffic to these launch malls exceeds a staggering 180 million visitors each year, all of which will be able to purchase and experience every aspect of the hardware, presented by well-trained Gizmondo staff. The remaining 38 will roll-out through Q4-05 to Q2-06. The kiosks will spur sales in retail outlets unrelated to Gizmondo from the marketing aspects of displaying, testing and sampling the units.

Carl Freer, co-founder and Chairman, Tiger Telematics, says: “We’re delighted to have the teams at ID Agency onboard supporting this first US launch. They understand the brand perfectly and have conveyed a genuine passion for the product at every stage of our selection process.” He continued, “We’re particularly excited about the enormous marketing potential represented by the Kiosk initiative. This gives us the opportunity to engage the consumer on a one-to-one basis and walk them through the awesome entertainment experience only available on the Gizmondo handheld. Although units can be purchased there, the kiosks are a unique way to create product awareness throughout the USA in key locations”.