Atari’s Classic Games to be Featured in Watches

Fossil UK - September 2005 - Fossil, Inc., (NASDAQ: FOSL) a leader in design, development, marketing and distribution of contemporary, high quality fashion watches and accessories, and Atari, Inc. (NASDAQ: ATAR), a leader in interactive entertainment, have joined forces to create a line of retro watches that will bring Atari’s signature game graphics to the wrist. The line will feature watches with a vintage style and graphics based on best-selling 80’s games such as Centipede, Breakout and Asteroids.

Atari recognized Fossil as one of the most innovative watch companies in the market and expects the combination of Fossil’s know-how and technology in watch making, along with the graphics from classic Atari video games, to appeal to a wide range of consumers. Old school but for every generation, these Fossil watches are bursting with special effects.

“Fossil has worked closely with Atari, taking our current range of animated watches to the next level with the addition of Atari’s vintage graphics,” says Karen Schuback, Design Director of Fossil Watches. “As a company, Fossil is driven by the need to provide our customers with new and exciting products. We were immediately captivated by Atari’s 80’s-inspired graphics to deliver new watch faces incorporating features that our customers may be familiar with while capturing new customers who are interested in vintage graphics.“

“We are excited to be working with Fossil to bring Atari’s classic gaming icons to consumers,” said Wim Stocks, Executive Vice President, Atari, Inc. “Few other brands have the ability to sell product, style and lifestyle. Atari is committed to ‘mining the vault’ for new revenue streams and innovative ways to bring its classic games and images to consumers.“

The watches will be available from Fossil Covent Garden and Bluewater stores, and select department stores from this autumn.