Frogblog Provides Industry’s First Blog Site Dedicated to the Advancement of Transmedial Access.

What: Froghop, the developer of transmedial access (TMA) technology, announces the launch of the Frogblog, an open forum for intelligent discussion and debate on the application of holistic cross-platform experiences.

Each month, Froghop will introduce the Froghop Focus that highlights a thought or poses a question around the concept of Transmedial Access (TMA) technology. The blog will also feature monthly guests who will share perspectives and fuel discussions on this subject matter, and include periodic roundtables that will further analyze design, technology, and implementation aspects of TMA.

To mark the launch, Froghop is proud to feature guest commentator Rick Hall, senior producer at Electronic Arts, Tiburon.

When: Frogblog launches Tuesday, July 26, 2005 and will be continued indefinitely to push adoption and advancement of TMA in the areas of design and technology.

Who: The Inaugural Frogblog will be penned by Rick Hall, Senior Producer, EA Tiburon, a 15-year veteran of the gaming industry with experience as a producer, studio head, programmer and game designer. Other industry gurus and gamers will contribute to the Frogblog on a monthly basis as featured guest commentators.

Where: Visit www.froghop.net and click on the “Frogblog”