Electric Blue Nintendo DS Revealed

Tuesday, April 19th, 2005
by Andre Barriault

REDMOND, Wash., April 19, 2005 � Nintendo of America Inc. introduces the first new color in the Western Hemisphere for its popular Nintendo DS portable video game system. “Electric Blue” debuts in June and will become a permanent color in the DS palette, joining the original silver-and-black model, named “Titanium.”

“This eye-catching new color comes at an ideal time,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Nearly 2 million Nintendo DS owners in North America alone have demonstrated they want something new from a hand-held video game system. Soon, consumers will have two popular choices for the innovative dual-screened Nintendo DS, which features touch-screen control, voice recognition and wireless play.“

June also will see the release of two exciting new DS games. On June 13, KirbyTM: Canvas Curse will bring a new touch-screen twist to a popular franchise. Players will draw rainbow paths for Kirby to roll along as he stuns enemies and takes on their abilities. And on June 27, the highly anticipated and highly addictive puzzle game MeteosTM will have players launching deadly falling meteors back into space with touch-screen precision.

The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy� Advance SP, Nintendo DSTM and Nintendo GameCubeTM systems extend Nintendo’s vast game library and continue the tradition of delivering a rich, diverse mix of quality video games for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 1.9 billion video games and more than 336 million hardware units globally, creating enduring industry icons such as MarioTM and Donkey Kong� and launching popular culture franchise phenomena such as Metroid�, ZeldaTM and Pok�mon�. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere.

For more information about Nintendo, visit the company’s Web site at www.nintendo.com.

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