Narc Ships To Retail

Monday, March 21st, 2005
by Andre Barriault

Midway Games Inc. (NYSE:MWY), a leading interactive entertainment publisher and developer, announced today that NARC(R) has shipped to retail outlets nationwide for the PlayStation(R)2 computer entertainment system and the Xbox(R) videogame system from Microsoft. A mission-based 3rd-person action game, NARC is set against a stylized, modern-day backdrop of the War on Drugs.

NARC, the game that Maxim gave 4 out of 5 stars stating, “Play dirty and you may lose your badge, proving the long arm of the law isn’t above reaching into anybody’s trousers and squeezing hard,” pits players as two elite NARC squad members Marcus Hill, a DEA Agent with a squeaky clean image and Jack Forzenski, a cop on probation and fresh out of rehab.

“With the maturation of the video game market, the need for games that appeal to an older audience is quickly growing and the content of those games have to reflect this trend,” said Steve Allison, chief marketing officer, Midway. “Our goal with NARC is to give players the chance to play through an interactive crime saga where the player will face the temptations and choices of an undercover police officer without holding anything back.”

NARC’S Major Marketing Campaign includes:

National television advertising campaign on multiple mainstream broadcast and cable networks including MTV2, E!, Fuse TV, WWE and G4TechTV

Aggressive online campaign to top-tier enthusiast and mainstream consumer sites including Gamespot.com, IGN.com, UGO.com, and WWE amongst others

Dedicated web presence at www.narcgame.com

Extensive online sweepstakes campaigns on WWE and UGO, where winners attend a WWE event and win high end audio/visual package and crime DVDs, respectively.

Print advertising campaign across multiple major video game and consumer publications

National pre-sell programs at select game retailers, where gamers can pre-order a copy of NARC and receive a 2-Disc soundtrack featuring select songs from the game, for free.

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