There is a new family member in the Entertainment Software Ratings Board! The new rating will be known as “E10+” and is for everybody ten years and older. This makes a lot of sense. There are some games out there I wouldn’t want my six year old nephew playing just yet, but I wouldn’t want to make it just a “Teen” rated game either. This creates a nice middle point between those two genres.

Now if we could only get stores and other places who sell these rated games to the correct group of folks. Right now not too many people pay attention to the game ratings. Well other than looking for, “adult content” on the back to make sure they are going to get their cheap thrills.

In the early 1980s, the Motion Picture Association of America (MPAA) created the new PG-13 rating for films that weren’t quite ready for the family-friendly PG label, but didn’t deserve the near-adults-only R stamp.

Today, the game equivalent of the MPAA–the Entertainment Software Ratings Board (ESRB) created a bridge rating of its own. Joining its already five-strong family of “EC” for Early Childhood, “E” for Everyone, “T” for Teen, “M” for Mature, and the rare “AO” for Adults Only is the new rating, “E10+.”

As its acronym suggests, “E10+” stands for “Everyone 10 and older,” and falls between the “E” and “T” ratings. According to the ESRB, it has been tailor-made for the cash-flush ‘tween demographic, and will adorn titles that “might contain moderate amounts of cartoon, fantasy or mild violence, mild language and/or minimal suggestive themes.” Games deemed less risque will continue to receive the “E” rating.

[Read the Rest of the Article at GameSpot!]