An estimated 280,000 copies of Blizzard’s World of Warcraft have been sold in the first 24-hours since the game’s launch on Feb. 11. The Blizzard issued press release states that more units were sold in one day than what was previously thought to be the overall cumulative size of the European MMORPG market. The developer also noted that more than 380,000 units have been sold-through by the end of the first weekend. A total of 560,000 boxes were supplied to retailers at launch.

As the fastest-growing online game in European history, World of Warcraft has shattered previous records for highest number of accounts created, concurrent user populations and number of servers. More than 290,000 players created World of Warcraft accounts during the first weekend, and 100,000 of those were playing the game concurrently on the first day. A first time ever peak concurrency of over 180,000 players in Europe was reached during the first weekend. To support the European launch, Blizzard deployed over 80 servers at the World of Warcraft data centres in Paris and Frankfurt; additional servers are on standby as new players subscribe to the game.