Take-Two Interactive has announced the creation of a new publishing label called 2K Games. According to the issued press release, 2K Games will publish a wide variety of both internally and externally developed console, PC and handheld products, including sports titles under the 2K Sports label.

Here’s a quote from Take-Two President Paul Eibeler on the subject of the new publishing label:

“Consistent with our strategy to diversify Take-Two’s product portfolio, the team at 2K Games is rapidly building a sweeping lineup of high-profile licensed and proprietary titles for console, PC and handheld platforms, leveraging the exceptional successes and capabilities at Take-Two. From high-profile Hollywood licenses to PC-only titles to sports titles, 2K Games will be defined by exceptional games for all genres and platforms.”

The new publishing label will include games in development by: Visual Concepts, Kush Games, Indie Built, Venom Games, PopTop Software and Frog City Software. 2K Games is expected to announce its product line-up shortly.