Midway announced yesterday that they will be selling the upcoming remake of their arcade classic NARC for $19.99USD. In an interview with GameSpot, Midway’s Chief Marketing Officer Steve Allison stated that the move is not an indication of the quality of the game, but an indication of where the title is situated in the retail queue in relation to the rest of the market.

Here’s a clipping from the interview:

GS: How does the consumer factor into the equation?

SA: We’re definitely part of the cycle where price is starting to matter because we’re getting another wave of customers to the table, and those customers are the ones who are price-sensitive, or more mass-market. In some cases, you can get a big win when you come out with the right price, but if you come out with the wrong price–one that’s too high–you could kill yourself.

I’m just hoping that this low-price trend continues, as this will surely help the industry in the long run. And if the game is successful, both the consumer and publisher will benefit from the initiative. NARC will ship on March 1, and will be available for the PS2 and Xbox.