Yesterday I was ranting on and on about advertising coming to video games. Well it looks like things have gone a step further than that even. Enter the world of the advergame. An advergame allows a company to promote itself while remaining loyal to a gaming following. (Hows that for sounding rehearsed?)

In reality, I prefer this idea to having actual advertising with in my games. If you are playing a game with the understanding that it is in fact and advertisement, then so be it. Just as long as the game is free, then you are really not out anything at all.

German advergames maker adgame-wonderland has developed the “Salto Pizza Spiel”. It’s a nice advergame with jumping ingredients (in Italian “Salto” means jump…) created to promote the new Salto Pizza from Rewe supermarkets. A competition is associated to the game, players can win an holiday in Italy, a bunch of Espresso machines and a hundred recipes’ books.