EA Sees Girl Power Boost with ‘Sims 2′ Sales
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Unlike many guys out there believe, girls do enjoy playing video games. So where is the proof you ask? Simple, take a look at one of the most successful games of all time, The Sims. That’s right, The Sims has been kicking butt for years and has even taken it to the next level with Sims 2. There is no question that marketing to the female gender is more than likely going to pay off big in the coming years, but who will jump on this bandwagon?
Video game giant Electronic Arts expects to sell 2 million units of the “Sims 2″ video game this year in Europe, proving skeptics wrong that you can’t build a market around female gamers.
EA’s head of European publishing, Gerhard Florin, told Reuters on Monday that it sold 25 percent of the 1.3 million “Sims 2″ units it started shipping in Europe last week, with supplies available to meet expected strong demand this Christmas season.
“After two days of sales it’s always difficult to say where it will go, but I think (the 2 million goal) is do-able,” Florin said, adding that the fast-growing European unit is on track this Christmas to sell more games than it did last Christmas.

One Comment
Tegan
January 28th, 2007
at 1:45am
Hey i’m a girl and i play video games all the time! i have everysingle sims game, xbox and a ps2 and a nintendo ds, i’m 14 and i love playing all these games and so do all my friends who are also girls!