Yahoo Introduces New Toolbar
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Yahoo is trying to innovate. If it is not to draw new users, it must retain the people it has now and profit from those Yahoo clients. Today, Yahoo introduced a new toolbar:
“Yahoo unveiled a new toolbar on Monday that will give Web users access to their e-mail as they surf the Web, the latest step in its strategy to make its products more open to users and third parties.”
link: Yahoo unveils new toolbar for Web browsing
Yahoo is falling back to one of its most used products, the Yahoo email service. Increased revenue from its email service may prevent Yahoo from initiating any further job cuts. The question is whether there will be sufficient revenue generated to interest any business partnerships. Yahoo finds itself struggling at the worse time - during a global economic recession.
Catherine Forsythe