National Geographic Tries Video Games
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National Geographic is a renowned publication. It is not a brand name that is associated with video games. That is about to change:
“…The magazine announced on Tuesday that its first game, “Herod’s Lost Tomb,”would come out this month ahead of the December 2008 issue which features an article on the biblical figure known for his architectural exploits.
The game will be available for free online at nationalgeographic.com and will also be downloadable for PCs, Macs and iPhones, National Geographic said in a statement.”
link: National Geographic discovers videogames
The goal will be to have National Geographic branded products on familiar gaming venues like Nintendo and PlayStation. It is an innovative way for National Geographic to reach a gaming audience and, ultimately, develop interest in its publication. It also demonstrates that even established publications such as National Geographic must modify and extend its business model in order to survive. Relying on past quality just won’t do.
Catherine Forsythe
3 Comments
Shevonne
November 20th, 2008
at 11:28am
Woah, that is pretty awesome! Who is goinig to help them make it? Any known company?
Shtanto
November 20th, 2008
at 12:47pm
They’d do better sending an anthropologist to a WoW clan LAN party. A narrow audience I’ll agree, but plenty of entertainment potential there. Hopefully they’ll keep themselves sensible. In the event of a flop, it’s a case of edutainment.
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November 21st, 2008
at 12:05pm
[...] newspaper industry is seeking ways to compete with the internet. When established publications like National Geographic turns to video games, it portends a re-thinking of traditional [...]