Another Item That A Dollar Won’t Buy

It may be part of the nostalgia of this generation. Perhaps you will look back fondly to the early years of this century and recall when a dollar could buy a double cheeseburger at McDonald’s. It seems that those days may be gone soon:

“LOS ANGELES (Reuters) - McDonald’s Corp will likely raise the price of its flagship Dollar Menu item, the Double Cheeseburger, and replace it with a new double hamburger with one slice of cheese, analysts said.

“The double cheeseburger will likely rise from 99 cents to $1.19, while a new product, called ‘McDouble,’ will be a double hamburger with one slice of cheese,” J.P. Morgan analyst John Ivankoe said in a client note on Friday.”

link: Analysts see McDonald’s Dollar Menu changes ahead

The marketing people may be creative and call this product by a different name. The customers, however, may just call it a ’sign of the times’.

Catherine Forsythe