Google Leaves Partnership with Yahoo
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The partnership with Google was a means of generating much needed revenue for Yahoo and buffering any further acquisition attempts by Microsoft. The project seems to have been ended prematurely with Google removing itself:
“Google has decided to abandon its advertising partnership with Yahoo to avoid having a “protracted legal battle” with regulators.
The deal involved Google providing some of the advertising around Yahoo’s search results and would have been worth $800m (£494m) a year to Yahoo.”
link: Google abandons deal with Yahoo
This makes Yahoo vulnerable. It would not be surprising to see Microsoft make another offer to Yahoo. If Microsoft holds to form, the offer will be made on a late Friday - just to add pressure to the situation.
Catherine Forsythe