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Double Digit Decline in Newspaper Circulation
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Newspapers are struggling and the latest circulation figures are grim. There are reported double digit declines in circulation numbers. The Atlanta Journal-Constitution is an example:
“…During the six-month period ending September, the newspaper’s circulation fell to 274,999 — a 13.6 percent drop from the same period a year ago…”
link: AJC circulation falls nearly 14%
More and more newspapers will have to reduce staff, as the Star-Ledger of Newark did recently. However, the advertisers will not put their marketing dollars with the newspapers with these declining numbers. The advertising simply will gravitate to the internet.
Catherine Forsythe