Economy Dictates Online Bargains

Your email may be busier in this final quarter of 2008. There is a fierce competition for your retail dollars and there might be bargains online:

“Online retailers - grappling with a sharp drop in consumer spending from even their most gung-ho Web enthusiasts - are becoming pushier with e-mails that pitch the latest deals.

With pleas like, “Last chance to save 20 percent,” or “Hurry, final sale ends,” retailers from pure online players to land-based stores with a Web presence are hoping to get consumers to open their wallets - quickly and in a cost-effective way.”

link: E-tailers push e-mail discounts to lure shoppers

The retailers know that essential necessities such as groceries and fuel will limit fourth quarter spending. Ironically, there is speculation that hackers will be much more active. Not only do hackers feel the same economic stressors but they also realize that there are people turning to the internet in order to save money. And hackers see this as an opportunity.

Catherine Forsythe