Health Text Messages
Some may consider it ‘health spam’. It is using text messages to promote HIV awareness and testing:
“The popularity of mobile phones in South Africa is helping to tackle HIV and Aids in the nation.
Project Masiluleke will send one million free text messages a day to push people to be tested and treated.”
link: Texts tackle HIV in South Africa
The question may be ‘how long will this methodology be effective?’. After an initial viewing, these public health messages may be deleted as quickly as the usual text spam.
Catherine Forsythe
2 Comments
Global Voices Online » South Africa: Using Cell Phones To Combat AIDS
November 2nd, 2008
at 9:02am
[...] Forsythe, blogging on DogReader, adds that these messages may eventually be seen as “health spam.” “The question may be [...]
aids-write.org » Blog Archive » juhie bahita, global voices online: cell phones fight AIDS in south africa, part 1 of 2 (1056)
November 3rd, 2008
at 6:17pm
[...] Forsythe, blogging on DogReader, adds that these messages may eventually be seen as “health [...]