The Salvation Army Goes Hi-Tech
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Remember the Red Kettles that appear during the December holidays? It is the donation program that is operated by Salvation Army. The program has become part of the holiday tradition. Now it has gone hi-tech:
“…A pilot program will allow Ohioans to donate to the Salvation Army’s Red Kettle Campaign this holiday season by sending a text message to a number posted near 80 kettles in the Columbus area. The program is aimed at younger, tech-savvy donors who are less likely to carry cash.
When the campaign begins in late November, people will be able to make a $5 donation, which is then posted to cell phone bills.”
link: Salvation Army tries text donations in Ohio
Snail mail to Santa might be passe. Surely he has email or can take a text message…
Catherine
One Comment
Stephen Joos
October 23rd, 2008
at 11:23am
Thanks for picking this up!
I work for mGive, the company powering mobile donations for The Salvation Army. We are excited to see the effectiveness of this new donation channel for The Salvation Army.
To see how this is working right now for another division of The Salvation Army, text ARMY to 90999.