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Yahoo Knows That Microsoft Awaits an Opportunity

In the acquisition game, Microsoft has been rebuffed by Yahoo and has said that it is no longer interested. Microsoft has stated that it has moved on and has focused on other future ventures. Stock analysts, stakeholders and Yahoo itself view this rhetoric as part of strained courtship dance. Microsoft remains interested in buying Yahoo:

“… Now the market collapse has helped drive Yahoo’s value to a fraction of what Microsoft originally bid. If Microsoft — or another buyer — were to float a new offer, the acquisition would come much cheaper, and Yahoo would likely be under even greater pressure to take it.”

link: Yahoo again in focus for takeover

The third party to these proceedings is Google. Microsoft wants Yahoo to regain some ground on Google. Meanwhile, Yahoo and Google are in a advertising partnership that awaits regulatory approval. Yahoo needs to the advertising might of Google to put some financial distance between itself and Microsoft. With this economic downturn, the advantage goes to Microsoft. And for Yahoo, the advertising partnership with Google becomes more imperative. Acquisition pressure from Microsoft will revisit again - it is only a matter of ‘when’.

Catherine Forsythe

6 Comments

[...] seems that it is only a matter of time. Microsoft remains interested in acquiring Yahoo. The recent swings in the stock market and the value of Yahoo stocks gives Microsoft an [...]

[...] Yahoo. However, it the staff reduction impacts on the quality of the product, the move plays into Microsoft’s acquisition plans. It is becoming crucial for Yahoo to overcome the regulatory hurdles concerning its advertising [...]

[...] down and there may be a change in the ‘corporate culture’, as Jerry Yang steps down. This may be a prime opportunity to make another offer - and the stakeholders in Yahoo may welcome a Microsoft offer at this [...]

[...] down and there may be a change in the ‘corporate culture’, as Jerry Yang steps down. This may be a prime opportunity to make another offer - and the stakeholders in Yahoo may welcome a Microsoft offer at this [...]

[...] Microsoft says it is no longer interested in Yahoo. However, Jerry Yang has stepped down as the CEO of Yahoo. And Yahoo is imminently affordable to [...]

[...] Microsoft says it is no longer interested in Yahoo. However, Jerry Yang has stepped down as the CEO of Yahoo. And Yahoo is imminently affordable to [...]

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