Sony Joins Advertisers on MySpace Music
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Sony has been added as an advertiser on MySpace Music. It joins McDonald’s, State Farm and Toyota:
“…Sony will use the platform to push its music-themed comedy “Nick & Norah’s Infinite Playlist,” which stars Michael Cera. It unspools Oct. 3.
As part of its promotion, studio will skin the playlists on profiles that appear on MySpace Music for a week with branding from the film. Ads for the pic will also appear throughout MySpace Music.”
link: Sony pacts with MySpace Music
The advertising and the ability to download music could be financially lucrative for MySpace. There are over a hundred and twenty two million MySpace users. The goal will be to introduce limited advertisers to the users as added MySpace value - and not appear to be strictly profit driven.
Catherine Forsythe
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Best Buy Acquires Napster ~ DogReader
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