With the downturn in the economy and competition from other venues like McDonald’s, Starbucks has launched ‘nutritional’ beverages:

“…The “Vivanno Nourishing Blends” will be on sale at Starbucks stores in the U.S. and Canada. The flavors are orange-mango-banana and banana-chocolate. At 270 calories, the drinks contain one serving of fruit, 16 grams of protein and 5 grams of fiber.”

link: Starbucks ‘nutritional’ drinks begin Tuesday

Starbucks is not a name that comes to mind when one thinks of health and nutrition. However, the advertising for Starbucks may take a decided shift to promote this new product line. The price is in line with the caffeine beverages. A large ‘nutritional’ drink still falls above three dollars.

Catherine Forsythe