According to Apple’s findings, approximately ninety per cent of computer users like to flirt with disaster. They do not do backups and their data are at risk. Apple sees this risk taking behaviour as a marketing opportunity. Hence, Apple is launching Time Machine and Time Capsule:

“…Time Machine is part of the latest operating system release that automatically backs up all files and keeps track of changes hourly, daily and monthly.”

link: Save Parents’ Digital Heirlooms With a Time Capsule

It is a bit pricey. The 500 GB version is three hundred dollars (really, $299.00), which includes the Apple ‘cool factor’. For that price, it is possible to buy more storage space on other external hard drives. Those do not have the automatic backups, so this price factors in the ‘it-won’t-happen-to-me variable’.

Catherine Forsythe
Director of Operations
FlyingHamster: http://flyinghamster.com/

Tags: apple, security, backups, time machine, time capsule, marketing, external hard drives