Yael Naim writes songs and sings in many languages. Perhaps her name is not familiar. However, chances are that you have heard one of her songs through the MacBook ads that have been part of Apple’s media blitz:

“NEW YORK — Folksy French-Israeli singer Yael Naim found commercial success after her song New Soul played in Apple’s MacBook Air laptop ads, pushing the song to No. 7 on U.S. music chart Billboard’s Hot 100.”

link: Folksinger finds success with Mac ad

See if you recognize the tune from this YouTube clip:

One wonders when Steve Jobs will start actively signing and promoting artists as a extension of Apple’s music conglomerate. Yael Naim has shown that Apple has the media exposure to push a tune up the music charts - and Steve Jobs knows that is profit.

Catherine Forsythe
Director of Operations
FlyingHamster: http://flyinghamster.com/

Tags: macbook air, advertising, yael naim, music, apple, steve jobs, youtube