Airline safety is a fairly bland topic. If you are a regular flyer, the flight safety instructions given before every flight may become background noise. Katherine Lee and Delta Airlines are putting some glamour into the routine instructions:

“…Next month, up to 80 million Delta Air Lines passengers worldwide will know her as the face of Delta’s newest safety video, in which Lee walks fliers through government-mandated safety instructions with a smile and a playful wag of the finger.”

link: Delta’s Red-Headed Flight Attendant a Hit on YouTube in Airline’s Safety Video

Here is the YouTube video:

Ms Lee is a YouTube star. And Delta Airline receives loads of free publicity while presenting on safety. It’s really very clever marketing. Kudos, Delta!

Catherine Forsythe
Director of Operations
FlyingHamster: http://flyinghamster.com/

Tags: katherine lee, delta airlines, safety, instructions, youtube, marketing, publicity