It seems that Microsoft CEO Steve Ballmer has Google very much on his mind. He is focused on Google and making it well known:

“…”So it may be my last breath at Microsoft, but we’re going to be there, working away, building share,” said Ballmer during a jovial question-and-answer session with Guy Kawasaki, a venture capitalist and one of the first employees at Apple Inc.”

link: Microsoft CEO says catching Google is goal

Mr Ballmer presents Microsoft as “the little engine that could.” When did Microsoft become the underdog? Perhaps Mr Ballmer needs to step away from the executive offices for some realistic feedback. Mr Ballmer may find that the key to catching Google is not bombast. It is really quite simple - and most people who sit at a keyboard and do work can offer this feedback. The essence of catching Google and bypassing Google is simple - just present better products than Google. And in the process, don’t launch recognized defective products.

It may seem old fashioned in this ‘throw away age.’ However, the buyer still wants quality and the successful company is still the one that ‘builds the better mousetrap.’

Catherine Forsythe
Director of Operations
FlyingHamster