It seems that a new method of marketing is emerging on the Internet. It began with Radiohead and is continuing with Nine Inch Nails. Online, Nine Inch Nails is offering a free sampler. For the new album, the fan determines how much to pay (or donate):

“…Nine Inch Nails’ new album Ghosts I-IV, a 36-track instrumental album, was made available on the band’s Web site, NIN.com, today.

The album is available in several different formats, similar to the way British band Radiohead offered their latest release, In Rainbows, last year.”

link: Nine Inch Nails follow Radiohead with album download

It seems like a ‘fan friendly’ method of promoting new material. It allows fans to support their favorite artist according to how much they value the download - and avoid any issues of piracy.

Catherine Forsythe
Director of Operations
FlyingHamster