Starbucks to Offer Free Wi-Fi
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It is another gambit in the ‘coffee wars’. Starbucks will be offering free Wi-Fi, with the hope that it becomes the preferred destination for you and your laptop:
“SEATTLE — Starbucks Corp. is teaming up with AT&T Inc. and will start offering a mix of free and paid wireless Internet service in more than 7,000 of its U.S. coffee shops beginning this spring.”
link: Starbucks will offer free Wi-Fi with AT&T
It seems that Starbucks and Web site designers have a common goal. That goal is to have you visit and to have you stay as long as possible. Your time spent there is a personal investment and it increases the chances that you might be tempted to purchase.
Catherine Forsythe
Director of Operations
FlyingHamster
2 Comments
Liam
February 11th, 2008
at 3:37pm
Or better yet. Sit in there parking lot with some good cheap coffee (from somewhere else).
Liquidsnake
February 12th, 2008
at 11:00am
Has always been free here in Mexico :o. Starbucks wireless internet that is.