Free Happy Meals For Good Report Cards
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Let’s put some McDonald’s golden arches over the schools in Seminole County, Florida. Somehow, McDonald’s has been able to convince school officials to reward good grades with a free Happy Meal:
“…The incentives are described as “food prizes,” and a report card of all A’s and B’s or an attendance record blemished by just two absences is enough to earn a student a free Happy Meal.”
link: Junk Food Companies Market to Kids at School
Isn’t this simply advertising? It is marketing directed at a key McDonald’s demographic: kids. There have been concerns about the weight and physical fitness of school children. How is this, in any way, going to help? This McDonald’s program is tagging a corporate marketing plan to educational tax dollars - and let’s be truthful. It is all about profit.
Catherine Forsythe
Director of Operations
FlyingHamster
2 Comments
jfcapasso
December 10th, 2007
at 11:43am
Yes, let’s reward kids with junk food and make them fat. I hate McDonalds.
leftystrat
December 15th, 2007
at 11:49pm
I would think that free food from that place would act as a DISincentive.
But maybe it’s just me….