Let’s put some McDonald’s golden arches over the schools in Seminole County, Florida. Somehow, McDonald’s has been able to convince school officials to reward good grades with a free Happy Meal:

“…The incentives are described as “food prizes,” and a report card of all A’s and B’s or an attendance record blemished by just two absences is enough to earn a student a free Happy Meal.”

link: Junk Food Companies Market to Kids at School

Isn’t this simply advertising? It is marketing directed at a key McDonald’s demographic: kids. There have been concerns about the weight and physical fitness of school children. How is this, in any way, going to help? This McDonald’s program is tagging a corporate marketing plan to educational tax dollars - and let’s be truthful. It is all about profit.

Catherine Forsythe
Director of Operations
FlyingHamster