Upgrading the iPod Product Line

There is speculation, reflected by Wall Street, that the iPod product line is going to be Apple’s next marketing push:

“…Technology news Web sites have speculated that Apple could launch a new video iPod with a large touch screen similar to the iPhone, and a redesigned iPod nano in time for the end-of-year holiday shopping season.”

link: Apple seen revamping iPod line, shares up

Even with the mid year, enormous success of the iPhone, it is unlikely that Steve Jobs and Apple will not have something innovative for the year end shoppers. Wall Street is expecting Steve Jobs to have more marketing magic for the final quarter of 2007. At this point, would you bet against him?

Catherine Forsythe