Could Apple be considering entering into the car business?

“BERLIN (AP) — U.S. computer company Apple Inc. and German automaker Volkswagen AG are discussing the possibility of building an “iCar” that would feature products by the producer of the ubiquitous iPod personal music player.

…Market experts estimate that a compact car upgraded with Apple products would be of substantial interest to young target groups, according to German financial magazine Capital.”

link: Volkswagen and Apple heads discuss possible ‘iCar’ project

Considering the initial release price of the iPod and the iPhone, the iCar would carry its own ‘price shock’. It makes one wonder if there are other secret projects under way: iHog (with Harley Davidson), iFaucet (with Delta), iBicycle (with Schwinn)…

iCatherine

Tags: apple, car, icar, volkswagen